Locofama Group asked us to establish a new brand in Hong Kong, focusing on special healthy food packs that customers can prepare at home with wholesome ingredients or enjoy at the restaurant. We crafted the brand with a modern look and feel, while still retaining elements of traditional Chinese food styles.
We developed two versions: one for the Chinese market and a second one tailored for the global market.
Once we created the logotype, we proceeded with the development of the brand book, encompassing all variations, applications, and elements to be utilized for communication across different platforms.
For the packaging, we retained the standard takeaway pack for on-the-go consumption, along with a versatile handbag designed to carry all the ingredients.
Here is the evolution of the brand creation from the beginning to the final result.