I led the rebranding initiative for eLife, a prominent company specializing in telemedicine and cosmetic products in Japan. The goal was to elevate its visual identity and enhance the overall user experience. I crafted responsive and visually engaging UI designs that harmonized with eLife's updated brand identity, ensuring uniformity across various digital platforms. Furthermore, I played a key role in establishing and sustaining a design system to streamline the design process and uphold consistency in the overall design approach.
The objective was to create unique products tailored for both men and women, with a focus on aspects such as sexual health, diet, hearing loss, and cosmetics. Telemedicine services, facilitated by Japanese doctors through Line, were made available to individuals of all genders. The initial phase entailed the development of a fundamental sitemap, encompassing all pages, products, and references.
To collect information from customers and help them find suitable products in each category, I designed questionnaires to increase customer engagement for a more personalized experience.
To incentivize both new and existing customers, we have created a dedicated app that streamlines the appointment process. The app includes a subscription model, offering a unified platform for all areas and ensuring convenience and efficiency for users.
With the goal of establishing a foundation for all designers within the company, I created a Design system in Figma. This system includes components, actions, interactions, and workflows, aiming to stay updated with the new requirements for our latest products available for online sale.
From a marketing perspective and in communicating the core brand values, I crafted the initial Brandbook for the brand. This comprehensive guide includes different versions, uses, and applications of the brand to ensure consistency and coherence.