At Restart Group APAC, we get the opportunity to re design the Palais Coffee branding, the original visual identity was too close to the Starbucks look & feel. So one of the challenges was to move far away from this.
Working on the new idea to modernise but having in mind that the brand should be based on the mother of the owner, I keep his mother figure as a part of the identity but giving her a more french / modern style.
