"WE DRIVE CAMBODIA" I worked on this project as the Creative Director at RestartAsia. MG Motors aimed to enhance the brand presence in Cambodia through TF Motors Company, focusing on the launch of their new models: the MG3 SuperMini, as well as the new MG6, MG350, and MG550. The objective for the website was to develop a dynamic presentation of the models, with a special emphasis on the "fun" British MG3 SuperMini, and to provide a platform for potential customers to schedule test drives.
For the MG3 SuperMini model, we developed a personalized page where customers can choose specifications, colors, and accessories for this specific model. The concept was to connect this page with social media platforms, encouraging users to share their experiences with the MG 3 after a test drive.
We fully personalized the website experience by designing layouts for different devices: 480, 481, 768, 769, 1024 (Mobile, Tablet, Desktop), ensuring customers have a seamless experience on any device.
With the "Book a Test Drive" page form, we provided the opportunity to test the MG3, MG6, MG350, MG550, and MG750 models by simply filling in basic information for both individual customers and companies.
For the promotion of the "MG3, A BRITISH STYLE SUPERMINI!" across Cambodia, we created the poster under the campaign "WE DRIVE CAMBODIA" incorporating British style look and feel elements.
We also created the brochure "MG3, A BRITISH STYLE SUPERMINI!" showcasing the different models and features of the MG3, along with extras.
For the promotion of the MG350, we adopted a more luxurious style inspired by the MG MORRIS GARAGES guide, featuring the tagline "JUST ARRIVED" within the campaign theme "MAKE THE DIFFERENCE."
We also designed a brochure for the MG350, incorporating a luxurious look and feel. The brochure includes comprehensive product details, available colors, features, and extras.
For the citywide promotion, we crafted stickers for the MG models, featuring the campaign tagline "WE DRIVE CAMBODIA."
These stickers were placed on the cars used for customer test drives.
These stickers were placed on the cars used for customer test drives.
