As the Creative Director at Liquid, I witnessed the acquisition by FTX. Throughout this transition, I initiated the development of FTX Japan's new blog, focusing on incorporating the brand identity and facilitating the seamless migration of users across both platforms.
As a member of the Creative team at FTX, I began crafting the new visual style for advertisements, banners, Google Play, Apple Store images, and generating innovative ideas to promote the emerging brand in Japan—FTX JP. Additionally, I played a role in devising B2B/B2C strategies to facilitate a smooth customer migration, incorporating offers and promotions.
We established the brand image in accordance with FTX guidelines, incorporating the tagline "Built by traders for traders."
In conjunction with FTX's introduction to Japan, we formulated a campaign in collaboration with Tomorrowland featuring concerts, outdoor activities, and gift packages to promote the brand.
